BND Academy · Amazon training

More knowledge. More control over Amazon.

Practical training for brands and e-commerce teams. Understand how strategy, content, advertising and fulfilment work together and make better decisions for your Amazon business.

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From Amazon knowledge to practice

Understand
How Amazon works for your brand.
Assess
Where profitability and performance can improve.
Apply
Which improvements your team can make.

Build your team’s Amazon expertise.

For brands and professional teams that want to understand Amazon better and manage their activities more independently.

Get started on Amazon — understand the commercial and operational decisions you need to make before launching.
Improve an existing account — make targeted improvements to content, advertising and profitability.
Expand internationally — understand what expansion requires of your product range, fulfilment and team.

Your team learns to assess product profitability, analyse content and advertising, weigh up fulfilment options and set priorities. The specific learning objectives depend on the modules selected.

Understand the decisions behind Amazon growth.

We select modules based on your business model, your team’s knowledge and your learning objectives. We agree the topics to be covered in advance.

Channel strategy and selling models

Determine Amazon’s role in your channel mix. Discuss relevant differences between Seller and Vendor within the agreed training scope.

Product range, pricing and profitability

Assess product choices, pricing, channel costs and margins to make more informed commercial decisions.

Keywords, product pages and brand content

Connect customer search behaviour with product information, visibility and brand content. We cover features available for your account.

Advertising and performance measurement

Connect advertising objectives and campaign structure with performance, revenue and profitability.

Fulfilment, account health and responsibilities

Weigh up FBA (Fulfilment by Amazon) and managing shipping yourself. Discuss stock, operational tasks and the requirements for a healthy Amazon account.

International expansion and growth planning

Assess what expansion requires of content, processes and available capacity. Define requirements and priorities. Legal and tax advice are outside the scope of this training.

From insight to application.

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Understand your starting point

We discuss how you work, who is responsible for what and which decisions your team wants to understand better.

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Choose the right topics

We select the modules that match your learning objectives and priorities.

→

Apply the learning to your business

We connect the learning with relevant examples and your team’s day-to-day work.

Agree the next steps

We clarify how your team will use the learning and who will take the next steps.

A format that fits your team.

A focused briefing, a practical workshop or several connected modules. We tailor the content and format to your needs and participants’ knowledge.

Executive briefing

A focused session for directors, management and commercial decision-makers.

In-company workshop

A practical session on a specific Amazon question.

Team programme

Several connected modules to build knowledge among the employees involved.

Training within a BND engagement

Knowledge transfer as part of an existing, agreed collaboration with BND.

Build knowledge. Move forward with focus.

BND Academy strengthens your team. BND’s other services support strategic decisions, ongoing support and defined growth projects.

Explore Growth Strategy →

Define your channel choices, commercial priorities and the approach that fits.

Explore Growth Partner →

Keep priorities clear and review performance and next steps with a dedicated partner.

Explore Growth Projects →

Deliver a defined launch or improvement, with clear tasks, responsibilities and a handover.

Questions about Amazon training.

Training experience

Experience from earlier Amazon training.

“I’m absolutely thrilled with the course I followed at Brand New Digital, led by CEO Gijs.”

Read the full experience

“I’m absolutely thrilled with the course I followed at Brand New Digital, led by CEO Gijs. The guidance throughout the process was excellent, and thanks to it, I now have a successful business selling calisthenics equipment in the US, just 8 months after starting. I’m currently exploring the possibility of expanding into Europe as well. Gijs was incredibly accessible and always had answers to my questions. His support made the whole experience smooth and effective. I’m extremely grateful for the help I received, and I would recommend this course to anyone looking to build a brand on Amazon. It’s absolutely worth the investment!”

Joris Desplenter

Owner · DJAK Fitness Equipment

Amazon training

What would you like your team to do better on Amazon?

Tell us how you use Amazon today and where your team needs more knowledge or control. Together, we discuss the training that fits.

Discuss Amazon training

More knowledge. More control over Amazon.

More knowledge. More control over Amazon.

More knowledge. More control over Amazon.

Build your team’s Amazon expertise.

Build your team’s Amazon expertise.

Build your team’s Amazon expertise.

Understand the decisions behind Amazon growth.

Channel strategy and selling models

Product range, pricing and profitability

Keywords, product pages and brand content

Advertising and performance measurement

Fulfilment, account health and responsibilities

International expansion and growth planning

From insight to application.

Understand your starting point

Choose the right topics

Apply the learning to your business

Agree the next steps

A format that fits your team.

A format that fits your team.

A format that fits your team.

Executive briefing

In-company workshop

Team programme

Training within a BND engagement

Build knowledge. Move forward with focus.

Build knowledge. Move forward with focus.

Build knowledge. Move forward with focus.

Questions about Amazon training.

Is the training suitable if we already sell on Amazon?

Is the training for individuals or teams?

Can we choose specific topics?

Can we cover Seller and Vendor?

Can we use our own account and data?

Is implementation or account management included?

How do you determine the format and duration?

Training experience

Joris Desplenter

What would you like your team to do better on Amazon?