BND Legal
Cookie Policy
How Brand New Digital B.V. uses cookies and related technologies on this website.
Last revised: 4 November 2026
1. Technologies we use
We use Framer for hosting and built-in website analytics, CookieYes for the banner, preferences and consent records, and HubSpot for embedded contact forms and CRM. The former general HubSpot website tracking and its cookie banner have been removed. Google Analytics 4 (GA4) is active after Analytics consent. It is loaded through the Google tag directly; this website does not use a Google Tag Manager container.
A cookie is a small file stored in your browser. Loading a script, sending information to a provider and storing a cookie are different activities. A service can receive information even if it does not set an analytics cookie.
2. Necessary functions and consent preferences
Framer and its infrastructure deliver the pages and website functions. These requests include technical information, such as the requested URL, IP address and browser information, needed to deliver and protect the service.
CookieYes stores your consent identifier, category preferences and whether you have made a choice in cookieyes-consent. This preference storage is needed to apply your choice. Consent records also document what was chosen and when, so that consent can be demonstrated where legally required. They include consent and technical information such as time, language, domain and IP-derived information. This is separate from optional analytics. The Privacy Policy explains the purposes, legal bases and retention of those records. HubSpot Forms also uses Cloudflare bot protection; that purpose does not establish strict necessity for every form request.
3. Framer Analytics
Framer Analytics runs when the website loads, including before a cookie choice and after refusal or withdrawal of optional consent. It measures page use and performance using page addresses, query parameters, timing and technical browser information. Framer describes cookieless measurement without persistent visitor identifiers and a one-day window for counting unique visitors; location can be estimated from the IP address. Cookieless does not automatically mean anonymous or exempt from consent. We have not completed the necessity and legal-basis assessment for this measurement without consent.
Framer Analytics is separate from Google Analytics and HubSpot Forms. For optional GA4 measurement we rely on consent. This does not establish that Framer’s independent measurement or every form request is necessary or that a legitimate-interest assessment for it has been completed.
Read how Framer Analytics works
4. HubSpot and Google Analytics
HubSpot provides our embedded contact forms and CRM, not general website analytics. The forms display fields, check entries and process enquiries. As you fill in or leave a field, details such as your name, email address, company and message may already be sent to HubSpot for checking, before you press Submit. An enquiry does not give consent to optional tracking or marketing.
Google Analytics 4 (G-MRDRC9MMNE) helps us understand visits and improve the website. Google receives page views, page and referral or campaign addresses, browser and device information, approximate location and browser/session identifiers. The legal basis for this optional measurement and its cookies is consent. Selecting Analytics activates GA4; you do not have to accept all categories. The _ga and _ga_MRDRC9MMNE cookies are current Analytics cookies, described in section 6. Google Ireland Limited provides Analytics under the European service terms and Google LLC in the United States can be involved in processing. Section 7 explains the known limitations of withdrawal; a denied choice does not always mean that no further request is sent.
Before a cookie choice and after refusal, HubSpot Forms still requests settings and visitor information and sends counter and security requests. These can include page, browser, form and session details. Handling your enquiry follows the legal bases in the Privacy Policy; proportionate bot protection has a security purpose. Necessity and a legal basis have not been established for every additional form measurement. This is separate from the removed general HubSpot tracking. The absence of analytics cookies does not rule out identification.
5. Advertising measurement
Google Signals and advertising personalisation in GA4 are switched off. The existing Google Ads link remains, with personalised advertising disabled. These settings do not mean that all advertising-related network contact is absent. After Accept All, requests to stats.g.doubleclick.net and Google Ads audience endpoints have still been observed with npa=1, a signal for non-personalised advertising. Google still receives the request and associated technical information. Those endpoints and that parameter do not by themselves prove that remarketing or personalised campaigns are being used.
A category choice is not a guarantee that a loaded service can send no further requests. Consent controls and the current withdrawal limitation are described below. The Privacy Policy identifies recipients and explains international transfers and legal bases.
6. Cookie overview
Current cookies include cookieyes-consent, __cf_bm, _ga and _ga_MRDRC9MMNE. The HubSpot entries below are historical and are labelled accordingly. Cookie lifetimes concern your browser, not the retention of events, consent evidence or other records on suppliers’ servers. The Privacy Policy explains that distinction. Browser restrictions or manual removal can shorten a cookie’s lifetime.
cookieyes-consent
CookieYes · brandnewdigital.com · Necessary preference cookie. Remembers your consent ID, category choices and whether you have completed a choice. It may be present before you choose. Observed lifetime: about one year (365 days).
__cf_bm
Cloudflare for HubSpot Forms · .hsforms.net and .hsforms.com · Bot protection. May be set before a cookie choice. Observed lifetime: about 30 minutes; Cloudflare specifies expiry after 30 minutes of inactivity. Listed under Necessary in CookieYes, subject to an assessment of strict necessity in this use of Forms.
__hstc / hubspotutk
Old HubSpot analytics cookies · brandnewdigital.com. Previously used to recognise browsers and record visits; former lifetime: 180 days. No new copies were observed in the latest clean-browser tests. Old copies may remain until they expire or are removed in your browser.
__hssc
Old HubSpot session cookie · brandnewdigital.com. Previously counted sessions; former lifetime: 30 minutes. The tracking code that placed it has been removed. No new copies were observed in the latest tests.
__hssrc
Old HubSpot cookie · brandnewdigital.com. Previously recognised new browser sessions and lasted for the session. Old preference cookies, such as __hs_cookie_cat_pref and __hs_do_not_track, may also remain. Their presence does not mean that general HubSpot analytics is active.
_ga / _ga_MRDRC9MMNE
Google Analytics · .brandnewdigital.com · Analytics, after consent. _ga distinguishes browsers; _ga_MRDRC9MMNE maintains session information for our GA4 measurement. Both were set with approximately 400 days until expiry in the checked Chrome browser. Their expiry was renewed on a subsequent consenting page load. This is the observed browser lifetime, not a promise that every browser keeps them for 400 days or that all Google data is deleted then. Browser limits can differ. These are current cookies, not only remnants of an older setup.
Framer Campaign Tracking is not enabled. An old framerFormsUTMTags cookie can remain in an older browser session until expiry or removal. Page addresses and campaign parameters can still reach Framer Analytics, Google after consent and website suppliers through normal requests. The former HubSpot code for collecting external forms no longer loads.
7. Change or withdraw consent
Use Cookie Settings in the footer to reopen CookieYes. You can accept or reject optional categories, change individual choices or withdraw consent. Save your choice or use the rejection button to apply it. Simply opening or closing the window does not change your choice.
Information submitted through the contact form is covered by our Privacy Policy.
Read the Privacy Policy
A known technical limitation means that Google measurements can still be sent after Analytics is withdrawn, when you navigate between pages without a full reload or keep another tab with an earlier consenting choice open. We cannot promise an immediate or complete network stop. Closing other open tabs and reloading with Analytics refused can help prevent the already loaded tag from continuing in those documents. This does not erase information already received.
Website delivery, CookieYes preference records, Framer Analytics and the described form requests work separately from the Analytics choice. You can inspect and remove cookies in your browser. Withdrawing consent does not automatically delete consent evidence or data already held by suppliers. The Privacy Policy explains retention and your rights, including withdrawal and complaints.
External links lead to providers with their own privacy and cookie practices.
8. Changes and contact
We update this policy when the website technologies change. For questions, contact Brand New Digital B.V.
Brand New Digital B.V. · Chamber of Commerce (KvK): 80567843 · VAT identification number: NL861719256B01.
De Moerkens 39, 4614 GT Bergen op Zoom, the Netherlands.
hello@brandnewdigital.com