E-commerce Insights
Practical guidance for brands on channel choices, profitability, team workflows and AI. Make better decisions and turn growth priorities into action.
Explore the latest thinking.

Marketplaces
Amazon 1P or 3P: which selling model fits your brand?
Sell to Amazon or sell directly through Amazon? Compare 1P and 3P on contribution, commercial influence, stock and the capacity your team needs.
6 min read
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Marketplaces
Amazon FBA or FBM: which fulfilment model fits your assortment?
Fulfilment by Amazon or through your own operation? Compare FBA and FBM on total costs, inventory, service and how your assortment sells.
6 min read
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Strategy & Growth
More e-commerce revenue, less profit: where is your margin going?
Growing online sales can hide a falling financial contribution. Learn which costs to include, how to assess products and channels separately, and where to focus before putting more money and effort into growth.
6 min read
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Marketplaces
Better returns on bol and Amazon: what should you optimise before increasing ad spend?
Increasing ad spend makes more sense when the commercial foundations are sound. Learn how to distinguish visibility, traffic, conversion and margin problems on bol and Amazon, then choose a focused improvement to test.
6 min read
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Commerce Operations
AI in e-commerce: which processes should you automate first?
AI can help prepare and check recurring e-commerce work. Discover which processes suit a first pilot, when straightforward automation is enough, and how to measure time saved while keeping quality and responsibility clear.
7 min read
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Marketplaces
Selling on Kaufland: is it right for your brand and European growth plans?
Your brand already sells online and you are considering another growth channel. Kaufland could be a useful addition. But which market should you enter, which products should you offer and what would justify the investment?
6 min read
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Marketplaces
Selling on eBay: is it right for your brand and international growth plans?
Many brands think of Amazon first when considering international marketplace growth. eBay also deserves an assessment. The question is which products you want to sell, which customers you want to reach and how the channel fits your existing business.
6 min read
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Strategy & Growth
How to prioritise e-commerce growth when everything feels urgent
Too many initiatives and limited capacity? Learn how to identify your main growth constraint, compare opportunities and turn competing demands into a focused e-commerce plan.
6 min read
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Marketplaces
Outsource your bol listing: when, why and how to do it right
Specialist support can improve bol listings when quality lacks ownership, capacity or expertise. Explore the signs, responsibilities and engagement models that keep product content connected to wider marketplace goals.
7 min read
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