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CASE STUDY · SILTCON
Siltcon wanted to build on its established webshop and Bol presence by expanding into new platforms and countries. BND helped turn that ambition into a practical MediaMarkt rollout, supporting account verification, product listings through Channable, retailer-specific content and initial advertising setup.
Client
Project scope and milestones
Project snapshot
3 markets
The Netherlands, Belgium and Germany
Approx. 117
products per market
Average across the three markets
September 2026
Germany launch
The ambition
Building an international brand beyond existing channels.
Siltcon sells powerbanks and other consumer electronics through its own webshop and Bol. With an established base on those channels, the brand wanted to broaden its reach and work towards an international presence.
MediaMarkt became the next channel in that expansion. Siltcon asked BND to help establish its marketplace accounts in the Netherlands, Belgium and Germany and prepare its assortment for sale on the platform.
The practical challenge
Turning an expansion plan into a working sales channel.
Entering a new marketplace involves more than opening an account. Business verification, product information, listing requirements and launch activities all need to come together.
For Siltcon, the work connected account setup with product listings through Channable and content adapted to MediaMarkt. The rollout began in the Netherlands and then extended to Belgium and Germany.
BND’s role
Connecting account setup, content and launch support.
BND supported the practical work needed to establish Siltcon on MediaMarkt, working with the brand across four connected areas.
Account setup and verification
BND guided Siltcon through the account setup and Know Your Customer (KYC) process for the MediaMarkt marketplaces. This included supporting the verification steps needed to prepare the accounts for selling.
Product listings through Channable
BND used Channable to create and prepare product listings for MediaMarkt. The work covered product assortments for all three markets, connecting Siltcon’s product information with the requirements of the new channel.
Content adapted to MediaMarkt
Product content was adapted for the MediaMarkt listings. BND helped prepare the assortment for the platform rather than simply treating the existing webshop and Bol content as a finished solution for the new channel.
Initial advertising setup
BND handled the initial advertising setup. Siltcon subsequently took advertising management in-house and now runs the campaigns itself.
A connected launch workflow
Account setup & KYC
Product listings via Channable
MediaMarkt-ready content
Market launch
Initial advertising setup by BND. Campaigns now managed in-house by Siltcon.
The rollout
A phased rollout across three markets.
The Netherlands provided the starting point for Siltcon’s MediaMarkt expansion. The rollout then extended to Belgium and Germany, combining account preparation with product listing and content work for the additional markets.
Germany went live in September 2026. The live assortment comprises 110 products in the Netherlands, 118 in Belgium and 122 in Germany.
The Netherlands
Live · 110 products
Belgium
Live · 118 products
Germany
Live · 122 products · Sept ‘26 launch
Marketplace
Working with Siltcon’s team
External support, with room for internal ownership.
BND’s role combined specialist setup work with practical support for the rollout. This allowed Siltcon to draw on external marketplace expertise while retaining an active role in developing the channel.
Advertising reflects that division of responsibilities: BND provided the initial setup, and Siltcon now manages campaigns internally.
Project outcome
Three markets live. An additional channel for the brand.
BND brought together account verification, product listings and retailer-specific content to support Siltcon’s expansion into three MediaMarkt markets. Following the initial advertising setup, Siltcon now manages campaigns in-house.
Marketplace expansion
Planning your next marketplace expansion?
Whether you are adding a platform or entering another country, BND can help connect the launch requirements with the work your team needs to deliver.