Cookie Policy

At Brand New Digital B.V., we use cookies and similar technologies to ensure that our website functions properly, to improve user experience, and to analyze and optimize our services. This Cookie Policy explains what cookies are, which types we use, and how you can manage your preferences.

1. What are cookies?

Cookies are small text files placed on your device (computer, tablet, or smartphone) by websites you visit. They are widely used to make websites function more efficiently, as well as to provide information to the owners of the site.
In addition to cookies, we may use similar tracking technologies such as pixels, tags, or scripts.

2. Types of cookies we use

We distinguish the following categories:

a) Strictly Necessary Cookies

Essential for the operation of our website.
Examples: session management, security, login functionality.
These cookies cannot be disabled.

b) Functional Cookies

Enable us to remember user preferences, such as language settings or cookie choices.
Enhance usability but are not strictly required for the basic functioning of the website.

c) Analytical Cookies

Collect data on how visitors use our website to help us measure and improve performance.
Examples: Google Analytics (with IP anonymization), Matomo.
These cookies are only placed with your consent, unless anonymized.

d) Marketing and Tracking Cookies

Track users across websites and devices with the purpose of delivering personalized advertisements or remarketing.
Examples: Meta Pixel, LinkedIn Insight Tag, Google Ads.
These cookies are only placed if you have explicitly consented.

3. Consent and cookie management

Upon your first visit to our website, you will be shown a cookie consent banner that allows you to:

Give or refuse consent per category (analytical/marketing/functional).
Change or withdraw your preferences at any time.
Accept that only strictly necessary cookies are placed without consent.

You can adjust your cookie settings at any time via the cookie settings link in the footer of our website.

Additionally, you can manage or delete cookies through your browser settings. Examples:

Chrome: Settings > Privacy and Security > Cookies
Firefox: Preferences > Privacy & Security
Edge: Settings > Cookies and Site Permissions
Safari: Preferences > Privacy

4. Third-party cookies

Some cookies may be placed by third parties with whom we collaborate, such as advertising partners or analytics providers.
We ensure that all third parties comply with the relevant GDPR/CCPA requirements and process data securely and in accordance with applicable laws.

5. Retention periods

Session cookies: deleted automatically when you close your browser.
Persistent cookies: remain stored on your device until manually deleted or until they expire (usually 12–24 months, depending on the type of cookie).

6. Updates to this Cookie Policy

Brand New Digital reserves the right to modify this Cookie Policy from time to time, for example due to changes in legislation or adjustments in our services. The most up-to-date version is always available on our website.